CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES (Record no. 23937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2011072702342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-314-2061-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 13406 |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOHN, DORIS RAJAKUMARI |
| 9 (RLIN) | 527 |
| 245 ## - TITLE STATEMENT | |
| Title | CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI BOOKS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 329 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 508 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND MANAGEMENT,CASE STUDIES IN MARKETING" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Case Study |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Collection code | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 11113406 | 02/07/2011 | ICFAI | Main Library | 658.8072/JOH/13406 | 03/02/2010 | Not For Loan | Reference | Dewey Decimal Classification | 1000.00 | Case Study | Main Library | |||||
| 11/03/2011 | 11113406 | 07/06/2022 | ICFAI | Main Library | 658.8072/JOH/13406 | 03/02/2010 | Not For Loan | Reference | Dewey Decimal Classification | 1000.00 | Main Library |