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ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT

VARMA, ANIL

ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT VARMA, ANIL - 1 - HYDERABAD ICFAI BOOKS 2009 - 233

ISBN: 978-81-314-2143-7

Subjects--Topical Terms:
BRAND MANAGEMENT

Subjects--Index Terms: "BRAND MANAGEMENT,MARKETING COMMUNICATION"

Dewey Class. No.: 658.827 / 13444

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ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT