ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT (Record no. 23975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-314-2143-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 13444 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VARMA, ANIL |
| 9 (RLIN) | 8837 |
| 245 ## - TITLE STATEMENT | |
| Title | ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT |
| Statement of responsibility, etc | VARMA, ANIL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI BOOKS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 233 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 511 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| 9 (RLIN) | 8838 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND MANAGEMENT,MARKETING COMMUNICATION" |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | VARMA ANIL; |
| 9 (RLIN) | 8839 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Library Annexe | Library Annexe | 03/02/2010 | ICFAI UNIVERSITY PRESS | 425.00 | 658.827/KUM/13444 | 11113444 | 01/06/2018 | 11/03/2011 |