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9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS

KAPOOR JAGDEEP;

9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS - 2 - NEW DELHI RESPONSE BOOKS 2004 - 91

ISBN: 978-81-321-0229-8

Subjects--Index Terms: "BRAND,BRAND MANAGEMENT"

Dewey Class. No.: 658.827 / 13547

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9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS