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LEGENDS IN MARKETING: MANAGERIAL MARKETING: THE EARLY YEARS

SHETH JAGDISH N;

LEGENDS IN MARKETING: MANAGERIAL MARKETING: THE EARLY YEARS - NEW DELHI SAGE PUBLICATIONS INDIA PVT LTD 2010 - 212

ISBN: 978-81-321-0300-4

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT"

Dewey Class. No.: 658.803 / 13905

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LEGENDS IN MARKETING: MANAGERIAL MARKETING: THE EARLY YEARS