MARKETING RESEARCH:AN APPLIED ORIENTATION
MALHOTRA, NARESH K;
MARKETING RESEARCH:AN APPLIED ORIENTATION NARESH K. MALHOTRA AND SATYABHUSHAN DASH - 5 - NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2010 - 1497 P. PAPER
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
9788131723173
MARKETING RESEARCH
658.83
MARKETING RESEARCH:AN APPLIED ORIENTATION NARESH K. MALHOTRA AND SATYABHUSHAN DASH - 5 - NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2010 - 1497 P. PAPER
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
9788131723173
MARKETING RESEARCH
658.83