MARKETING RESEARCH:AN APPLIED ORIENTATION (Record no. 24685)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01235nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131723173 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, NARESH K; |
| 9 (RLIN) | 15529 |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH:AN APPLIED ORIENTATION |
| Statement of responsibility, etc | NARESH K. MALHOTRA AND SATYABHUSHAN DASH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION IN SOUTH ASIA |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1497 P. |
| Other physical details | PAPER |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | WHINS20995 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 9 (RLIN) | 15530 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DASH, SATYABHUSHAN |
| 9 (RLIN) | 15531 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 24/05/2010 | DHARMA ENTERPRIESES | 525.00 | 10 | 2 | 658.83 /MAL/DAS/ 14154 | 11114154 | 07/06/2022 | 01/11/2017 | 11/03/2011 | |||||
| Dewey Decimal Classification | Main Library | Main Library | 31/10/2014 | 3 | 658.83/ MAL/DAS/ 23742 | 11123742 | 07/06/2022 | 10/11/2017 | 31/10/2014 |