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A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER

CHANDA PRADIP;

A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER CHANDA PRADIP - NEW DELHI LOTUS COLLECTION IMPRINT OF ROLI BOOKS 2010 - 138

ISBN: 978-81-7436-792-1

Subjects--Index Terms: "BRAND,BRAND MANAGEMENT"

Dewey Class. No.: 658.8343

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A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER