A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER (Record no. 24726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-7436-792-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHANDA PRADIP; |
| 9 (RLIN) | 10736 |
| 245 ## - TITLE STATEMENT | |
| Title | A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER |
| Statement of responsibility, etc | CHANDA PRADIP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | LOTUS COLLECTION IMPRINT OF ROLI BOOKS |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 81 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND,BRAND MANAGEMENT" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 31/05/2010 | APNA BOOK SUPPLIER | 250.00 | 658.8343 / CHA / 14195 | 11114195 | 07/06/2022 | 11/03/2011 |