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ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE

BELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR;

ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE - 7 - NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2010 - 1075

ISBN: 978-0-07-014496-5

Subjects--Index Terms: "ADVERTISING,MARKETING COMMUNICATION"

Dewey Class. No.: 659.1 / 14485

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ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE