ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (Record no. 25016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111123182830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-014496-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 14485 |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR; |
| 9 (RLIN) | 1667 |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MCGRAW HILL EDUCATION PRIVATE LIMITED |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1075 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | WHINS20352 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,MARKETING COMMUNICATION" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 06/09/2010 | DHARMA ENTERPRIESES | 550.00 | 659.1 / BEL / 14485 | 11114485 | 07/06/2022 | 11/03/2011 |