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STRATEGIC BRAND MANAGEMENTFOR B2B MARKET:A ROAD MAP FOR ORGANISATIONAL TRANSFORMATION

SHARIN SHARAD;

STRATEGIC BRAND MANAGEMENTFOR B2B MARKET:A ROAD MAP FOR ORGANISATIONAL TRANSFORMATION - NEW DELHI RESPONSE BOOKS 2010 - 262

ISBN: 978-81-321-0522-0

Subjects--Index Terms: STRATEGIC BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 14871

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STRATEGIC BRAND MANAGEMENTFOR B2B MARKET:A ROAD MAP FOR ORGANISATIONAL TRANSFORMATION