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WORD OF MOUTH MARKETING : CONCEPTS AND CASES

SANEETHA K. (EDITOR)

WORD OF MOUTH MARKETING : CONCEPTS AND CASES - HYDERABAD ICFAI BOOKS 2009 - 189 PAPER

ISBN: 978-81-314-2487-2

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1

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WORD OF MOUTH MARKETING : CONCEPTS AND CASES