WORD OF MOUTH MARKETING : CONCEPTS AND CASES (Record no. 26404)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00394 a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110609t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-314-2487-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SANEETHA K. (EDITOR) |
| 9 (RLIN) | 296 |
| 245 ## - TITLE STATEMENT | |
| Title | WORD OF MOUTH MARKETING : CONCEPTS AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI BOOKS |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | HYDERABAD |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Library Annexe | Library Annexe | 08/06/2011 | BOMBAY BOOKS | 375.00 | 659.1/San/15918 | 11115918 | 01/06/2018 | 08/06/2011 |