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INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION

BLAKEMAN ROBYN

INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION - NEW YORK PINNACLE 2007 - 267 PAPER

ISBN: 978-81-904-4548-1

Source: 50/26-04-2011

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8

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INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION