INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION (Record no. 26539)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110620t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-904-4548-1 |
| 037 ## - SOURCE OF ACQUISITION | |
| Additional format characteristics | 50/26-04-2011 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BLAKEMAN ROBYN |
| 9 (RLIN) | 401 |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION : CREATIVE STRATEGY FROM IDEA TO IMPLEMENTATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PINNACLE |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | NEW YORK |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 |
| Other physical details | PAPER |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Collection code | Not for loan | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17/06/2011 | 11116117 | 02/07/2011 | EDUCATIONAL BOOK SERVICES | Main Library | 658.8/Bla/16117 | 17/06/2011 | Text Book | Dewey Decimal Classification | 350.00 | Book | Main Library | |||||||
| 17/06/2011 | 11116117 | 07/06/2022 | EDUCATIONAL BOOK SERVICES | Main Library | 658.8/Bla/16117 | 17/06/2011 | Text Book | Dewey Decimal Classification | 350.00 | Main Library | 1 | 1 | 13/09/2012 |