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STIKY MARKETING: WHY EVERYTHING IN MARKETING HAS CHANED AND WHAT TO DO ABOUT IT

LEBOFF, GRANT

STIKY MARKETING: WHY EVERYTHING IN MARKETING HAS CHANED AND WHAT TO DO ABOUT IT - LONDON KOGAN PAGE PVT. LTD. 2011 - XIV, 217 P. PAPER

ISBN: 978 0 7494 60501

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 16184

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STIKY MARKETING: WHY EVERYTHING IN MARKETING HAS CHANED AND WHAT TO DO ABOUT IT