STIKY MARKETING: WHY EVERYTHING IN MARKETING HAS CHANED AND WHAT TO DO ABOUT IT (Record no. 26603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110818123710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110818t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 60501 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | 16184 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LEBOFF, GRANT |
| 9 (RLIN) | 694 |
| 245 ## - TITLE STATEMENT | |
| Title | STIKY MARKETING: WHY EVERYTHING IN MARKETING HAS CHANED AND WHAT TO DO ABOUT IT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE PVT. LTD. |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | LONDON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIV, 217 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 18/ 28-JULY-11 |
| Availability source | APNA BOOK SUPPLIERS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Collection code | Not for loan | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 29/07/2011 | 11116184 | 29/07/2011 | APNA BOOK SUPPLIERS | Main Library | 658.8/LEB/16184 | 29/07/2011 | Text Book | Dewey Decimal Classification | 325.00 | Book | Main Library | |||||
| 29/07/2011 | 11116184 | 07/06/2022 | APNA BOOK SUPPLIERS | Main Library | 658.8/LEB/16184 | 29/07/2011 | Text Book | Dewey Decimal Classification | 325.00 | Main Library |