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BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME

HAIG, MATT

BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME - 2 - LONDON KOGAN PAGE LIMITED 2011 - 242 P. PAPER

ISBN: 978-0-7494 62994

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 16187

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BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME