BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME (Record no. 26606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00736 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110818131418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110818t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494 62994 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | 16187 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAIG, MATT |
| 9 (RLIN) | 696 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND FAILURS: THE TRUTH ABOUT THE 100 BIGEST BRANDING MISTAKES OF ALL TIME |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE LIMITED |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | LONDON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 242 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 18/11-JULY-11 |
| Availability source | APNA BOOK SUPPLIERS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Checked out | Collection code | Not for loan | Source of classification or shelving scheme | Koha item type | Date checked out | Total Checkouts | Home library | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 29/07/2011 | 11116187 | 12/09/2011 | APNA BOOK SUPPLIERS | Main Library | 658.827/HAI/16187 | 29/07/2011 | 19/09/2011 | Text Book | Dewey Decimal Classification | Book | 12/09/2011 | 1 | Main Library | |||||
| 29/07/2011 | 11116187 | 08/09/2022 | APNA BOOK SUPPLIERS | Main Library | 658.827/HAI/16187 | 29/07/2011 | Text Book | Dewey Decimal Classification | 25/08/2022 | 27 | Main Library | 7 |