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MADDOCK; G. MICHAEL

BRAND NEW : SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS - NEW JERSEY JOHN WILY AND SONS, LTD 2011 - XII, 218 P HARD

ISBN: 978-0-470-64359-4

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 16858

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