BRAND NEW : (Record no. 27337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614 a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120206122649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120206t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-470-64359-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | 16858 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MADDOCK; G. MICHAEL |
| Relator code | EDITOR |
| 9 (RLIN) | 2382 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND NEW : |
| Remainder of title | SOLVING THE INNOVATION PARADOX - HOW GREAT BRANDS INVENT AND LAUNCH NEW PRODUCTS, SERVICES AND BUSINESS NODELS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILY AND SONS, LTD |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | NEW JERSEY |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 218 P |
| Other physical details | HARD |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | XII/ CRB/ 4670 |
| Availability source | BOOK WORLD ENTERPRISES |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | ON SHELF | 13/01/2012 | Books World Enterprises | 1554.40 | 16858 / MAD/ 16858 | 11116858 | 07/06/2022 | 13/01/2012 |