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MANAGING THE CUSTOMER EXPERIENCE

SMITH, SHAUN

MANAGING THE CUSTOMER EXPERIENCE :TURNING CUSTOMER INTO ADVOCATES - LONDON PRENTICE HALL 2002 - XIII, 264 p. HB

ISBN: 0-273-661-95-7

Subjects--Topical Terms:
CUSTOMER RELATION MANAGEMENT
LOYAL CUSTOMER

Dewey Class. No.: 658.812/SMI/WHE

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MANAGING THE CUSTOMER EXPERIENCE