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ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS

S. AJIT, V. JOSEPH PAUL RAJ

ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS - PG - 19-24

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ROLE OF GENDER IN CONSUMERS RESPONSE TO FEAR APPEAL ADVERTISEMENTS

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ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS