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ROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS

By: Material type: TextTextDescription: PG - 19-24Subject(s): In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
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Holdings
Item type Current library Call number Vol info Status Date due Barcode Item holds
Journal Article Journal Article Main Library VOL. 42, NO.9/555473JA3 (Browse shelf(Opens below)) Available 555473JA3
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/MAR/Vol 42, No 9/555473 (Browse shelf(Opens below)) Vol 42, No 9 (01/09/2012) Not for loan 555473
Total holds: 0

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