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LIFESTYLE SEGMENTATION OF E-MAVENS

KUMRA, RAJEEV: MALIK, ANJALI: BHATTACHARYA, ARNAB

LIFESTYLE SEGMENTATION OF E-MAVENS KUMRA, RAJEEV - LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013 - 86-101 PAPER

Subjects--Topical Terms:
E-MAVEN, VIRAL MARKETING, VALS, LIFESTYLE, COLLABORATIVE FILTERING, SOCIAL BOOKMARKING

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LIFESTYLE SEGMENTATION OF E-MAVENS