LIFESTYLE SEGMENTATION OF E-MAVENS (Record no. 32358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140426203457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140426b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUMRA, RAJEEV: MALIK, ANJALI: BHATTACHARYA, ARNAB |
| 9 (RLIN) | 13237 |
| 245 ## - TITLE STATEMENT | |
| Title | LIFESTYLE SEGMENTATION OF E-MAVENS |
| Statement of responsibility, etc | KUMRA, RAJEEV |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | LUCKNOW |
| Name of publisher, distributor, etc | INDIAN INSTITUTE OF MANAGEMENT |
| Date of publication, distribution, etc | JULY 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 86-101 |
| Other physical details | PAPER |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-MAVEN, VIRAL MARKETING, VALS, LIFESTYLE, COLLABORATIVE FILTERING, SOCIAL BOOKMARKING |
| 9 (RLIN) | 13238 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journals and Periodicals |
No items available.