Normal view MARC view ISBD view

THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION

SEVILLA, JULIO: KAHN, BARBARA E.

THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION SEVILLA, JULIO - CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014 - 57-68 PAPER

Subjects--Topical Terms:
PRODUCT SHAPES, PACKAGING, CONSUMPTION, RETAILING, PUBLIC POLICY

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION