IES Management College And Research Centre

THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION (Record no. 32366)

MARC details
000 -LEADER
fixed length control field 00566nam a22001457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140428172251.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140428b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SEVILLA, JULIO: KAHN, BARBARA E.
9 (RLIN) 13250
245 ## - TITLE STATEMENT
Title THE COMPLETENESS HEURISTIC: PRODUCT SHAPE COMPLETENESS INFLUENCES SIZE PERCEPTIONS, PREFERENCE AND CONSUMPTION
Statement of responsibility, etc SEVILLA, JULIO
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc CHICAGO
Name of publisher, distributor, etc AMERICAN MARKETING ASSOCIATION
Date of publication, distribution, etc FEBRUARY 2014
300 ## - PHYSICAL DESCRIPTION
Extent 57-68
Other physical details PAPER
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PRODUCT SHAPES, PACKAGING, CONSUMPTION, RETAILING, PUBLIC POLICY
9 (RLIN) 13251
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journals and Periodicals

No items available.

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM