Normal view MARC view ISBD view

GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION

WETZEL, HAUKE A: HAMMERSCHMIDT, MALIK: ZABLAH, ALEX R.

GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION WETZEL, HAUKE A. - CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 - 1-19 PAPER

Subjects--Topical Terms:
CUSTOMER PRIORITIZATION, GRATITUDE, RECIPROCITY, ENTITLEMENT, RANK EQUILIBRIUM

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION