GRATITUDE VERSUS ENTITLEMENT: A DUAL PROCESS MODEL OF THE PROFITABILITY IMPLICATIONS OF CUSTOMER PRIORITIZATION WETZEL, HAUKE A.
Material type: TextAnalytics: Show analyticsPublication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014Description: 1-19 PAPERSubject(s):Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Journal Article | Main Library | VOL. 78, NO. 2/5552420JA1 (Browse shelf(Opens below)) | Available | 5552420JA1 |
Total holds: 0
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