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DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS

RISSELADA, HANS: VERHOEF, PETER C.: BIJMOLT, TAMMO H.A.

DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS RISSELADA, HANS - CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014 - 52-68 PAPER

Subjects--Topical Terms:
ADOPTION, SOCIAL INFLUENCE, DYNAMIC MODELING, HIGH-TECHNOLOGY PRODUCTS

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DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND DIRECT MARKETING ON THE ADOPTION OF HIGH-TECHNOLOGY PRODUCTS