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AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES

SRIVASTAVA, MEDHA,: RAI, ALOK KUMAR

AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES SRIVASTAVA, MEDHA - CALCUTTA INDIAN INSTITUTE OF MANAGEMENT 8 MARCH 2014 - 11-31 PAPER

Subjects--Topical Terms:
SERVICE QUALITY, CUSTOMER LOYALTY, TRUST, COMMITMENT, CORPORATE IMAGE, SWITCHING COST, MODERATING EFFECT

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AN INVESTIGATION INTO SERVICE QUALITY-CUSTOMER LOYALTY RELATIONSHIP: THE MODERATING INFLUENCES