DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
FINE II, B. JOSEPH
DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER? B. JOSEPH FINE II, DON PEPEPPERS, AND MARTHA ROGER - BOSTON HARVARD BUSINESS PRESS 2009 - 85 P. PAPER - HARVAR BUSINESS REVIEW CLASSICS .
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
9781422140277
CUSTOMER EQUITY
CUSOMER LOYALTY
CUSTOMER SERVICES
658.812
DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER? B. JOSEPH FINE II, DON PEPEPPERS, AND MARTHA ROGER - BOSTON HARVARD BUSINESS PRESS 2009 - 85 P. PAPER - HARVAR BUSINESS REVIEW CLASSICS .
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
9781422140277
CUSTOMER EQUITY
CUSOMER LOYALTY
CUSTOMER SERVICES
658.812