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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER? B. JOSEPH FINE II, DON PEPEPPERS, AND MARTHA ROGER

By: Contributor(s): Series: HARVAR BUSINESS REVIEW CLASSICSPublication details: HARVARD BUSINESS PRESS 2009 BOSTONDescription: 85 P. PAPERISBN:
  • 9781422140277
Subject(s): DDC classification:
  • 658.812
Summary: Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
List(s) this item appears in: Harvard Publiactions
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library HBR (CUP /SH ) 658.812/ hbr/ 23568 (Browse shelf(Opens below)) Available 11123568
Total holds: 0

Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

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