THE END OF CORPORATE IMPERIALISM
PRAHALAD, C. K.
THE END OF CORPORATE IMPERIALISM C. K. PRAHALAD AND KENNETH LIEBERTHAL - BOSTON HARVARD BUSINESS REVIEW PRESS 2008 - V, 66 P. PAPER - HARVARD BUSINESS REVIEW CLASSICS .
Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.
9781422179734
LOW-INCOME CONSUMERS--DEVELOPING COUNTRIES.
MARKET SEGMENTATION--DEVELOPING COUNTRIES.
LOW-INCOME CONSUMERS
658.8
THE END OF CORPORATE IMPERIALISM C. K. PRAHALAD AND KENNETH LIEBERTHAL - BOSTON HARVARD BUSINESS REVIEW PRESS 2008 - V, 66 P. PAPER - HARVARD BUSINESS REVIEW CLASSICS .
Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.
9781422179734
LOW-INCOME CONSUMERS--DEVELOPING COUNTRIES.
MARKET SEGMENTATION--DEVELOPING COUNTRIES.
LOW-INCOME CONSUMERS
658.8