IES Management College And Research Centre

THE END OF CORPORATE IMPERIALISM (Record no. 33058)

MARC details
000 -LEADER
fixed length control field 01124 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140911b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422179734
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PRAHALAD, C. K.
9 (RLIN) 14876
245 ## - TITLE STATEMENT
Title THE END OF CORPORATE IMPERIALISM
Statement of responsibility, etc C. K. PRAHALAD AND KENNETH LIEBERTHAL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc HARVARD BUSINESS REVIEW PRESS
Date of publication, distribution, etc 2008
Place of publication, distribution, etc BOSTON
300 ## - PHYSICAL DESCRIPTION
Extent V, 66 P.
Other physical details PAPER
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title HARVARD BUSINESS REVIEW CLASSICS
9 (RLIN) 14877
520 ## - SUMMARY, ETC.
Summary, etc <br/>Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element LOW-INCOME CONSUMERS
Geographic subdivision DEVELOPING COUNTRIES.
9 (RLIN) 14878
Topical term or geographic name as entry element MARKET SEGMENTATION
Geographic subdivision DEVELOPING COUNTRIES.
9 (RLIN) 14879
Topical term or geographic name as entry element LOW-INCOME CONSUMERS
9 (RLIN) 14880
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LIEBERTHAL, KENNETH
9 (RLIN) 14881
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from
    Dewey Decimal Classification     HBR (CUP /SH ) Main Library Main Library 16/09/2014 GRANTH/ CRB/0398/ 16-SEPTEMBER-14 115.10   658.8/ HBR/ 23606 11123606 07/06/2022 150.00 16/09/2014

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