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RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA

BHATTACHARYA, SAURABH: ROY, SUBHADIP

RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA BHATTACHARYA, SAURABH - NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014 - 15-25

Subjects--Topical Terms:
RURAL, CONSUMER BUYING BEHAVIOR, INNOVATION, EXPLORATORY SURVEY, CORRESPONDENCE ANALYSIS

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RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA