RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA (Record no. 33152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180612154737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140919b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BHATTACHARYA, SAURABH: ROY, SUBHADIP |
| 9 (RLIN) | 15155 |
| 245 ## - TITLE STATEMENT | |
| Title | RURAL CONSUMER BEHAVIOR AND STRATEGIC MARKETING INNOVATIONS: AN EXPLORATORY STUDY IN EASTERN INDIA |
| Statement of responsibility, etc | BHATTACHARYA, SAURABH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc | FEBRUARY 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 15-25 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | RURAL, CONSUMER BUYING BEHAVIOR, INNOVATION, EXPLORATORY SURVEY, CORRESPONDENCE ANALYSIS |
| 9 (RLIN) | 15156 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 44488 |
| Host Itemnumber | 37640 |
| Main entry heading | |
| Edition | |
| Place, publisher, and date of publication | New Delhi Indian Journal of Marketing |
| Other item identifier | 5552138 |
| Title | Indian Journal of Marketing Vol 44 |
| Record control number | |
| International Standard Serial Number | 0973-8703 |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/09/2014 | VOL.44, NO. 2/5552138JA2 | 5552138JA2 | 19/09/2014 | 19/09/2014 |