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REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY

SRIVASTAVA, MALLIKA: BHANOT, DHRUV: TAMHANE, TARINI

REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY SRIVASTAVA, MALLIKA - NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014 - 54-60

Subjects--Topical Terms:
REBRANDING, MARKETING STRATEGIES, TERROR ATTACK, GERMAN BAKERY

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REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY