MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00842nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180612145540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141113b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SRIVASTAVA, MALLIKA: BHANOT, DHRUV: TAMHANE, TARINI |
| 9 (RLIN) |
15592 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
REBRANDING OF GERMAN BAKERY, PUNE : A CASE STUDY |
| Statement of responsibility, etc |
SRIVASTAVA, MALLIKA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., |
| Date of publication, distribution, etc |
SEPTEMBER 2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
54-60 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
REBRANDING, MARKETING STRATEGIES, TERROR ATTACK, GERMAN BAKERY |
| 9 (RLIN) |
15593 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
30302 |
| Host Itemnumber |
40661 |
| Main entry heading |
GILANI, MEENAKSHI |
| Edition |
|
| Place, publisher, and date of publication |
INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier |
5552976 |
| Title |
INDIAN JOURNAL OF MARKETING |
| Record control number |
|
| International Standard Serial Number |
|
| International Standard Book Number |
0973-8703 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
44488 |
| Host Itemnumber |
40661 |
| Main entry heading |
|
| Edition |
|
| Place, publisher, and date of publication |
New Delhi Indian Journal of Marketing |
| Other item identifier |
5552976 |
| Title |
Indian Journal of Marketing Vol 44 |
| Record control number |
|
| International Standard Serial Number |
0973-8703 |
| International Standard Book Number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Management Cases |
