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BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY

TROUT JACK;

BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY - NEW JERSEY JOHN WILY AND SONS PVT LTD 2001 - 223

ISBN: 8186852816

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 2574

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BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY