IES Management College And Research Centre

BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY (Record no. 33365)

MARC details
000 -LEADER
fixed length control field 00492nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8186852816
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 2574
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TROUT JACK;
9 (RLIN) 15748
245 ## - TITLE STATEMENT
Title BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc JOHN WILY AND SONS PVT LTD
Place of publication, distribution, etc NEW JERSEY
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 223
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 1
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term BRAND MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from
    Dewey Decimal Classification     Main Library Main Library 17/12/2014 DONATED BY SUBHASH DANDEKAR 295.00 4 658.827/ TRO/ 24144 11124144 11/10/2023 25/09/2023 17/12/2014

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM