Marketing communications management:
Copley, Paul
Marketing communications management: concepts and theories, cases and practices - New Delhi Elsvier 2004 - 441 P. Paper
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
9788131207659
Maketing Management,
Communication I marketing
659.1
Marketing communications management: concepts and theories, cases and practices - New Delhi Elsvier 2004 - 441 P. Paper
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
9788131207659
Maketing Management,
Communication I marketing
659.1