Marketing communications management: (Record no. 38872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131207659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copley, Paul |
| 9 (RLIN) | 17419 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications management: |
| Remainder of title | concepts and theories, cases and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Elsvier |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 441 P. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Maketing Management, |
| 9 (RLIN) | 17420 |
| Topical term or geographic name as entry element | Communication I marketing |
| 9 (RLIN) | 17421 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25259 | 11125259 | 01/06/2018 | 10/02/2015 | Reference | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25260 | 11125260 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 163/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25261 | 11125261 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25352 | 11125352 | 01/06/2018 | 10/02/2015 | Advertising | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25353 | 11125353 | 01/06/2018 | 10/02/2015 | Advertising , Marketing Communications | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25354 | 11125354 | 01/06/2018 | 10/02/2015 | Advertising , Marketing Communications | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 01/10/2015 | Narayan Book House/ 165/ 9-January-2015 | 495.00 | 659.1/ Cop/ 25355 | 11125355 | 01/06/2018 | 10/02/2015 | Advertising , Marketing Communications |