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Aaker, David A

Strategic Market Management Aaker, David A. - 6th - New Delhi Wiley India Pvt Ltd. 2007 - XII, 338

Part I Introduction And Overview
· Business Strategy The Concept and Trends in Its Management
· Strategic Market Management An Overview

Part II Strategic Analysis
· External and Customer Analysis
· Competitor Analysis
· Market/Submarket Analysis
· Environmental Analysis and Strategic Uncertainty
· Internal Analysis
· Case Challenges: The Energy Bar Industry, Competing against Wal-Mart

Part III Alternative Business Strategies
· Creating Advantage Synergy and Vision vs Opportunism
· Strategic Options
· Strategic Options Value, Focus & Innovation
· Global Strategies
· Strategic Positioning
· Case Challenges: Xerox The Early Years, Hobart

Part IV Growth Strategies
· Growth Strategies Penetration, Product-Market Expansion; Vertical Integration and the Big Idea
· Diversification
· Strategies in Declining and Hostile Markets
· Case Challenges: Dove, Intel

Part V Implementation
· Organizational Issues
· Case Challenge: Samsung Electronics

Appendix Planning Forms
Index

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.


ISBN: 8126509252

Subjects--Topical Terms:
Marketing Strategy

Dewey Class. No.: 658.802 / AAK