Strategic Market Management (Record no. 39170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02293nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150508141703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126509252 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 9 (RLIN) | 17641 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management |
| Statement of responsibility, etc | Aaker, David A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 338 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Introduction And Overview<br/>· Business Strategy The Concept and Trends in Its Management<br/>· Strategic Market Management An Overview<br/><br/>Part II Strategic Analysis<br/>· External and Customer Analysis<br/>· Competitor Analysis<br/>· Market/Submarket Analysis<br/>· Environmental Analysis and Strategic Uncertainty<br/>· Internal Analysis<br/>· Case Challenges: The Energy Bar Industry, Competing against Wal-Mart<br/><br/>Part III Alternative Business Strategies<br/>· Creating Advantage Synergy and Vision vs Opportunism<br/>· Strategic Options<br/>· Strategic Options Value, Focus & Innovation<br/>· Global Strategies<br/>· Strategic Positioning<br/>· Case Challenges: Xerox The Early Years, Hobart<br/><br/>Part IV Growth Strategies<br/>· Growth Strategies Penetration, Product-Market Expansion; Vertical Integration and the Big Idea<br/>· Diversification<br/>· Strategies in Declining and Hostile Markets<br/>· Case Challenges: Dove, Intel<br/><br/>Part V Implementation<br/>· Organizational Issues<br/>· Case Challenge: Samsung Electronics<br/><br/>Appendix Planning Forms<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 9 (RLIN) | 17642 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 559/ 14-January-2015 | 419.00 | 658.802/AAK/26956 | 11126956 | 01/06/2018 | 10/02/2015 | Marketing Management | ||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 559/ 14-January-2015 | 419.00 | 658.802/AAK/26957 | 11126957 | 01/06/2018 | 10/02/2015 | Marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 559/ 14-January-2015 | 419.00 | 658.802/AAK/26958 | 11126958 | 01/06/2018 | 10/02/2015 | Marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 559/ 14-January-2015 | 419.00 | 658.802/AAK/26959 | 11126959 | 01/06/2018 | 10/02/2015 | Marketing Management | |||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | 10/02/2015 | Vakratund Book House/ 559/ 14-January-2015 | 419.00 | 658.802/AAK/26960 | 11126960 | 01/06/2018 | 10/02/2015 | Marketing Management |