Applied marketing
Heggde, Githa S
Applied marketing Githa S. Heggde, - New Delhi Excel Books 2011 - 246 P. Paper
This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products.
9788174466068
Marketing
658.8
Applied marketing Githa S. Heggde, - New Delhi Excel Books 2011 - 246 P. Paper
This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products.
9788174466068
Marketing
658.8