Applied marketing (Record no. 39782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01136nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174466068 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heggde, Githa S |
| 9 (RLIN) | 21475 |
| 245 ## - TITLE STATEMENT | |
| Title | Applied marketing |
| Statement of responsibility, etc | Githa S. Heggde, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Excel Books |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 P. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 21476 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Source of classification or shelving scheme | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28846 | 11128846 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | Reference | ||||||
| Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28847 | 11128847 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | ON SHELF | |||||||
| Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28848 | 11128848 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | ON SHELF | |||||||
| Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28849 | 11128849 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | ON SHELF | |||||||
| Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28850 | 11128850 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | ON SHELF | |||||||
| Library Annexe | Library Annexe | Narayan Book House | 325.00 | 658.8/ Heg/ 28851 | 11128851 | 01/06/2018 | 10/02/2015 | Dewey Decimal Classification | ON SHELF | |||||||
| Main Library | Main Library | 21/01/2009 | EDUCATIONAL BOOKS & PERIODICALS | 200.00 | 658.8 / HEG / 11125 | 11111125 | 07/06/2022 | 11/03/2011 | ||||||||
| Main Library | Main Library | 13/02/2010 | BOOK BASE | 200.00 | 658.8 / HEG / 13676 | 11113676 | 07/06/2022 | 11/03/2011 |