SALES MANAGEMENT:
STILL R RICHARD;
SALES MANAGEMENT: DECISION STRATEGIES AND CASES RICHARD R. STILL, CUNDIFF W. EDWARD AND NORMAN GOVONI - 5TH - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007 - 638 P. PAPER
This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. For Sale in Indian subcontinent onlyFeatures • To delineate the areas in which sales executives make decisions • To analyze decision alternatives and criteria in these areas • To provide cases as 'real-world' illustrations of decision situations.
9788131710890
SALES MANAGEMENT
658.81
SALES MANAGEMENT: DECISION STRATEGIES AND CASES RICHARD R. STILL, CUNDIFF W. EDWARD AND NORMAN GOVONI - 5TH - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007 - 638 P. PAPER
This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. For Sale in Indian subcontinent onlyFeatures • To delineate the areas in which sales executives make decisions • To analyze decision alternatives and criteria in these areas • To provide cases as 'real-world' illustrations of decision situations.
9788131710890
SALES MANAGEMENT
658.81